The Mommy Data & Insights
State of the Modern Mom 2025
What 100,000+ moms really think about parenting, spending, health, and family life.
Every month, thousands of moms tell us how they parent, what they buy, and what keeps them up at night. This
report is the first annual collection of those responses, covering three years of real, non-incentivized
community data.
Inside the Report
93.6%
of moms feel overwhelmed regularly or all the time
73%
say kids should wait until high school for a smartphone, up from 57% in 2023
39%
share nothing about their kids online, nearly doubled in three years
74%
say date nights are rare or nonexistent
72%
read to their children every single day